LOHAS is an acronym for “Lifestyles Of Health And Sustainability” and means “healthy and sustainable lifestyle.

It is a term that refers to a lifestyle with a high awareness of “health and the global environment,” and was born in the late 1990s in the Boulder area of western Colorado in the U.S. In Japan, it has begun to attract attention as a term to describe a lifestyle since around 2004.

In the pursuit of a healthy and sustainable lifestyle, five major markets have been defined (The acronym for each is called SHAPE):

Sustainable economy, Healthy lifestyle, Alternative healthcare, Personal development, and Ecological lifestyle.

Sustainable economy is represented by green urban planning, fair trade, etc.

Healthy lifestyle includes natural foods, organic, vegetarian, etc.

Alternative healthcare includes homeopathy, natural medicine, acupuncture, etc.

Personal development includes spirituality, yoga, meditation, art, etc.

Ecological lifestyle includes eco-friendly housing, clean alternative energy, etc.

I am personally convinced that clean energy, food, and stress-free living are and will always be in the center of our times.

My work and personal life are in sync with SHAPE, and I enjoy the LOHAS way of life.